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MISC
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Misc



Q4 2022 - Q4 2023

         Die Akademie für Populäre Musik — Studio Yukiko — Pop music lives through an interdisciplinary renaissance, in which inclusion and diversity fuels the understanding of a new “polytony”. The Academy for popular music in Germany requested to address this moment of popular culture in creating a platform as agent of change - POLYTON - which aims to signify social transformation and the plurality of voices that shape the musical landscape. Read more




Q4 2020 - Q4 2021

         The Karman Project — Impolite Culture GmbH — The Space That Makes Us Human is a digital platform and documentary film experience in collaboration with ESA, NASA, SpaceX and many more showcasing the mission, vision and voices of The Karman Project. It shifts into focus The Karman Project’s efforts in connecting the leaders of tomorrow to create positive impact in space, and transports this message of impact to a global audience. Read more





         Nike — Soursop — A unique series of online and IRL content for Nike Berlin to help provide an alternative narrative for one of Berlin’s most diverse and misunderstood neighborhoods. Read more

More to come...
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About


Freelance Creative Strategy Director
 Currently available for freelance gigs

Interested in forward thinking projects that promote culture, diversity, inclusivity and social change.

10+ years experience in the creative branding & advertising world.
Freelancing since 2019, exploring strategic & creative fields in branding & design, digital narratives & content creation.

I work within the intersection of business & culture, tech, science & the arts. Elaborating on the emotional in order to excel the rational. This can come as a research paper, a brand strategy, a creative brief, a digital platform, a design concept, a film treatment. Or consulting on everything all at once.

Since I understand strategy as hybrid profession, I constantly try to escape the one-dimensional, the static, in order to grasp the interdisciplinary, the progressive, which I believe to be at the core of our craft and industry. It’s my passion to navigate seamlessly between large social phenomenons and niche individual observations, between mass trends and sub-cultures - and eventually express what connects or separates, what harmonizes or disrupts it all.

Branding & Design Strategy, Culture & Audience Research,  Digital (Content) Strategy, Platform Design, Concept & Content Development, Creative Briefing & Direction, Writing
I do 



Freelance Creative Strategist
    Strategy Lead - 2 x 4
    (Hybrid - Berlin / New York)
    Project: Branding + Experience Design
    Client: Confidential
   
    Creative Strategy Lead - Yukiko
    (Hybrid - Berlin)
    Project: Naming, Identity + Award Strategy         Client: Academy for Popular Music POLYTON

    Creative Strategist - antoni
    (In-House - Berlin)
    Project: Strategy + Campaign concepts
    Client: Aldi
   
    Creative + Strategy Lead - Impolite
    (In-House - Berlin)
    Project: The Space That Makes Us Human
    Client: The Karman Project

    Divers
    (Hybrid - Global)
    Livity, Zalando, Mother, Sid Lee, Stojan,  
   Word on the Curb, Soursop, a.o

Senior Creative Strategist - Vice/Virtue
(In-House - Berlin)

Strategic Planner - Proximity BBDO
 (In-House - Paris)
2019 - current

09-12/23





10/22 -12/23




09/22-01/23




11/20-09/21









2016 - 2019


01-08/15

The Karman Project, Akademie für Populäre Musik, Netflix, Klarna, Nike, Aldi, Google, Leica, Amazon Music, BMW, BMW Motorrad, Bosch, Telekom, Opel, Mercedes, Hyundai, Audi, Adidas, Nike, Kering, Dalana, Bose, Samsung, Swarovski, Uber, a.o

You name




M.A. Brand Strategy Sup de Pub INSEEC
B.A. Comm & Media Science University of Vienna
2014-2015 (Paris)
2009 - 2013 (Vienna)


English fluent
French fluent
German native
I speak 

Other than producing output for that eclectic bubble, I search for inspiring input in other spheres, such as traveling the globe, preferably on one of my old BMW GS’, nerding out on music or hiding in book stores.

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