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Creative Stategy for Brand Building + Expression.

I navigate business challenges with a broad spectrum of brand-focused creative solutions.

Trilingual and with over fifteen years in advertising and design, my journey spans from the 99-Francs-inspired advertising scene in Paris to the rise and reckoning of Vice Media, and now seven years (and counting) of freelancing with focus on design practices across the globe.

I am naturally drawn to forward thinking projects that promote culture, diversity, inclusivity and social change.

Areas of Expertise
Strategy

Identity

Expression
Strategic Practices
Strategy
Mixed Method Research
Stakeholder Interviews
Landscape Analysis
Audience Segmentation
Foundation Framework 
Ecosystem Architecture
Delivery
Research Report
Strategy Paper
Brand Building Roadmap
Pitch Decks
Workshops
Identity
Creative Platform + Narrative
Naming + Nomenclature 
Verbal Identity (Tagline, Messaging System)
Visual Identity
Sonic Identity
Delivery
Brand Book
Expression
Digital
Experiential
Content
Writing
Talent + Brand Partnerships
Delivery
Marketing Strategy
Digital Platform
Experiential Concept
Content Playbook
360 Campaign 
My services naturally include Strategic + Creative Oversight both for everything Design (System Development Brand Book + Application Guidlines)
as well as Communications (Art Direction, Copywriting, Website Development, Image Production)  
Working Process
Whether you’re an agency, individual, or organization, 
I work as an integrated strategist, seamlessly becoming part of your team. 
Listen & Define
Asking the right questions to distill needs and goals.

Translate & Develop
Building directions with you teams or partners.
Explore  & Frame
Deep diving into research to unlock creative strategies.

Refine & Launch
Selecting and outlining directions and goals.

Approach +  Explorations
Ambiguities and paradoxes have always been my comfort zone - translating the space between reality and imagination, rational and intuition, security and risk, business and spectacle. Turning chaos into clarity, aspirations into strategy is the essence of creative strategy.

My diverse set of interests fuels a non-traditional approach, borrowing from sci-fi ideas, natural + social sciences, mythology or other fields of interests to apply them creatively across disciplines and sectors.
Have a listen to ...



With interests and practices constantly evolving, 
I am currently exploring: 

Sonic sanctuaries
Noetics of music
Biomimicry as weak signals
Edgelands within technocratic landscapes
Placemaking and Worlding for destination branding
Motorcycle off-grid travels + maintenance
2026 ©Elisa Amelia Bausch
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